Economy of Effort

Twitter LinkedIn GitHub Mail RSS

I Love Japanese Product Packaging

The title says it all: I love Japanese product packaging.

The latest example? The Scythe “Mini Kaze”:

Mini Kaze

It’s a 40mm computer case fan (which, if you’re not aware, is a tiny little thing, about the size of a CPU). It costs $4. Most case fans you buy, especially small, inconsequential, non-glowy fans, come bare or with the most minimal of packaging. But not Scythe’s product. Not only does it get a fancy brand name, it’s got bright colorful packaging that proudly proclaims the fan’s specs, as well as it’s “2Way Connection!”.

Can’t say I’ve ever seen so much branding and packaging effort for the smallest of computer case fans.